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Client Archives · 2024 — 2026

The Work.
Start to Finish.

We partner with established brands to transition them into the short-form era. What you see below is the full process — identity systems, content formats, and the algorithmic results that followed. No filler. Just the work.

Brand Archive · System Overview

BRAND Identity

colour-palette.ase

─✕

#09090B

#52525B

#A1A1AA

#E4E4E7

#FFFFFF

Monochrome + Neutral Primary Brand Palette

typefaces.spec

Playfair

DISPLAY · HEADLINES

Inter Light — body
captions and UI

BODY · 300WT

00:00:01:04 · TC

MONO · METADATA

inspo-01.jpg

STREET · 2025

inspo-02.jpg

EDITORIAL · MONO

9x16-reel.mp4

9:16

TIKTOK · REELS

tone-of-voice.txt

TONE

"Quiet confidence.
Never shouts."

✗ Hype / FOMO language
✓ Considered restraint

logo-system.ai

BRND

PRIMARY
Light bg

BRND

REVERSED
Dark bg

SYMBOL
Icon variant

feed-1x1.jpg

1:1

INSTAGRAM · FEED

brand-vision.pdf

VISION

A brand built for the algorithm era — where aesthetic conviction drives reach.

PILLARS

→ Restraint over noise
→ Form before function
→ One platform, perfected

landscape-16x9.png

16:9

YOUTUBE · WIDE

mood-board.psd

MOODBOARD

assets · brand

📁 01_logos

📁 02_palette

📁 03_fonts

📁 04_content

📄 brief-v4.pdf

Production Archive

A selection of formats across clients. The same brand logic, built for every surface.

9:16 · TIKTOK

Client Archive 01

Logo Animation

1:1 · INSTAGRAM

Client Archive 02

Photo Shoot

9:16 · REELS

Client Archive 03

Product Video

9:16 · TIKTOK

Client Archive 04

Street Style Video

The Work. Start to Finish.